Power of Professional Hotel Photography:

Hotel Photography

The Potential of Professional Hotel Photography

Recently, I received an email from my client at one of the leading marketing agencies in the UK. They had booked me to photograph a hotel a couple of months prior, but this email was to cancel, citing that the hotel’s general manager “couldn’t see the value in professional photography.”

What could I say? I was shocked, to be honest. My client had presented every good reason why the hotel needed professional photography, but the general manager remained adamant.

I guess you can either see it or you can’t, but I would have thought, considering how competitive the hotel industry is, that anything that gives you an edge, or at the very least, is on par with the competition, is needed. I know this might sound like my high horse, and I admit I’m biased (big time), but I truly believe that everyone makes choices with their eyes. That old saying, “my eyes were bigger than my tummy,” explains why we often order too much food. When I book hotels, I choose the one with the best pictures because I believe if they show their attention to detail through photography, they’ll have that same level of attention throughout their business.

As travelers increasingly turn to online platforms to make informed decisions, the need for stunning visuals has become paramount. In this digital age, hotels vying for attention and bookings must recognise the invaluable role that a professional photographer plays in showcasing their property in the best light possible.

According to a comprehensive study by TripAdvisor, a whopping 87% of traveler’s consider photos to be a crucial factor when evaluating and choosing a place to stay.

Statistics on the Improvements in Bookings:

  1. Increased Click-Through Rates: The importance of high-quality visuals is reflected in the numbers. According to a survey by Phocuswright, hotels with professional photos experience a notable 63% increase in click-through rates on their online listings. This surge in visibility directly correlates with a heightened likelihood of attracting potential guests who engage with the property.
  2. Higher Conversion Rates: Beyond attracting clicks, professional hotel photography significantly contributes to converting potential guests into actual bookings. Research by IcePortal reveals that properties with professional photos witness a remarkable 98% increase in booking engagement. This statistic underscores the persuasive power of visually captivating images in the conversion funnel.
  3. Enhanced Revenue Potential: The financial implications of professional hotel photography are substantial. A study by VFM Leonardo found that hotels with professional photos achieved an impressive 115% increase in revenue per booking. This highlights the direct correlation between investing in professional photography and maximizing revenue potential for each booking.
  4. Positive Guest Reviews: Professional visuals not only attract bookings but also contribute to positive guest experiences and subsequent reviews. A study by Cornell University found that online reviews mentioning visual aspects, such as aesthetics and ambiance, were more likely to receive higher ratings. Positive reviews, in turn, bolster credibility and trust, creating a virtuous cycle of increased bookings.

The Role of a Professional Photographer

  1. Expertise in Lighting and Composition: Professional photographers bring a wealth of experience to the table, leveraging their expertise in lighting and composition to capture the essence of a hotel. This ensures that each photograph showcases the property’s unique features in the most appealing way possible.
  2. Attention to Detail: With a keen eye for detail, professional photographers meticulously capture every aspect of a hotel, from the lobby to the guest rooms. This attention to detail is crucial in creating a positive and lasting impression that resonates with potential guests.
  3. Equipment and Editing Skills: Equipped with high-quality tools and advanced editing skills, professional photographers enhance images to ensure they align with the hotel’s brand image. This commitment to quality contributes to the creation of visually stunning assets that stand out in a crowded online landscape.

As a professional, I bring with me the experience and knowledge of what works and what doesn’t. Images that you can rely on to attract guests well into the future.

Send me an email if you would like to discus how I can help with your hotel imagery

Art Deco Hotel Bar, Palm Court, South Devon